Access to members
Who we are?
The Marketing Interest Group of the Scientific Association of Business Economics and Management (ACEDE) was created on 6 September 2011.
This section of ACEDE aims to promote scientific research and teaching in marketing, covering, among others, the following topics: consumer behaviour (B2C, B2B, B2A), scientific methodologies, market research (statistical techniques, surveys, neuroscience, secondary data, big data), marketing-mix (product, price, distribution and communication), sustainability, digital marketing, sectoral marketing (services, industry, agri-food, social economy).
The section organises an annual Marketing Workshop. This is a seminar that explores the latest trends in marketing research and practice at academic and professional level. It also organises various training activities related to the different areas of academic activity.
On the other hand, from the section we would like to count on all of you to explore new proposals to strengthen our collaboration ties and increase our visibility. Therefore, please do not hesitate to contact us so that we can jointly analyse any new idea that will allow us to move forward in both directions.
Section members can send their queries and suggestions to the members of the Board of Directors.
Division managemen team
Chair:
Research and transfer committee
Training and teaching committee
Collaborating with us
We would like to continue expanding our activities and the tasks we carry out. To this end, we are totally willing to collaborate with you in the implementation of any initiative that allows us to advance in the development of the section.
The members of the section can send their queries and suggestions to the Chair of the section, through the following e-mail address: msanchez@ual.es
If you are a member of ACEDE and you want to be a member of this section, you can activate this option in your membership profile on the Intranet (with the payment of the general ACEDE membership fee you can be a member of up to 3 sections).
If you are not a member of Acede you can become a member here.
Previous management teams
Previous management teams
2021-2023: Chair, Miguel Cervantes Blanco (U. León)/ Co-chair, Manuel Sánchez Pérez (U. Almería)/ Secretary, Mª del Carmen Rodríguez Santos (U. León)
2019-2021: Chair, Miguel Ángel Moliner Tena (U. Jaume I de Castellón)/ Co-chair, Miguel Cervantes Blanco (U. León)/ Secretary, Javier Sánchez García (U. Jaume I de Castellón)
2017-2019: Chair, Pablo A. Muñoz Gallego (U. Salamanca)/ Co-chair, Carmen Camarero Izquierdo (U. Valladolid)/ Secretary, Iguácel Melero Polo (U. Zaragoza)
2011-2013: Chair, Leticia Santos Vijande (U. Oviedo)/ Co-chair, Jesús Cambra Fierro (U.Pablo de Olavide)/ Secretary, F. Javier Sesé Oliván (U. Zaragoza)
2015-2017: Chair, F. Javier Sesé Oliván (U. Zaragoza)/ Co-chair, Arturo Molina Collado (U. Castilla-La Mancha)/ Secretary, José Ángel López Sánchez (U. Extremadura)
2013-2015: Chair, Jesús Cambra Fierro (U. Pablo de Olavide)/ Co-chair F. Javier Sesé Oliván (U. Zaragoza)/ Secretary, José Ángel López Sánchez (U. Extremadura)