MARKETING


Marketing

The Marketing division of the Scientific Association of Economics and Business Management (ACEDE) was created on September 6, 2011.

This division of ACEDE aims to promote scientific research and teaching in marketing, encompassing, among others, the following topics: consumer behaviour (B2C, B2B, B2A), market research methodology (statistics, surveys, neuroscience, secondary data, Big Data), marketing mix (product, price, place, promotion), sustainability, digital marketing, sectorial marketing (services, industy, agrofood, social economy.

Since 2018, the division organizes a Marketing Workshop annually. It is a seminar that deepens into the latest trends in marketing research and practice at the academic and professional levels.

Another of the initiatives developed by the division is the periodic launch of a Newsletter. This Newsletter not only aims to disseminate the results of our research activity, but also to become an excellent tool to detect new research and collaboration opportunities.

On the other hand, from the division we would like to have all of you to explore new proposals with which to strengthen our ties of collaboration and increase our visibility. Therefore, do not hesitate to contact us so that we can jointly analyze any new idea that allows us to move in both directions.

The members of the division can send their questions and suggestions to the Secretary of the division, Javier Sánchez García, through the following email address: jsanchez@uji.es

President : Miguel Ángel Moliner Tena (University Jaume I, amoliner@uji.es)

Vicepresident : Miguel Cervantes Blanco (University of Leon, miguel.cervantes@unileon.es)

Secretary: Javier Sánchez García (University Jaume I, jsanchez@uji.es)

If you are an ACEDE member and have joined this division, you can consult related information about publications, teaching, and research here

If you are an ACEDE member and you wish to become a member of this division (you can become a member of up to 3 divisions by paying the ACEDE general fee), please contact the division Secretary to request your incorporation. 

If you are not a member of ACEDE, you can become a member here

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