Marketing

The Marketing Division of the Scientific Association of Economics and Business Management (ACEDE) was created on September 6, 2011.

This division of ACEDE aims to promote scientific research and teaching in marketing, encompassing, among others, the following topics: consumer behavior (B2C, B2B, B2A, C2C), market research methodology (statistics, surveys, neuroscience, secondary data, big data), marketing mix (product, price, place, promotion), sustainability, digital marketing, sectorial marketing (services, industry, agrofood, social economy).

Since 2018, the division organizes a Marketing Workshop annually. It is a seminar that deepens into the latest trends in marketing research and practice at the academic and professional levels.

From the division, we would like to have all of you to explore new proposals with which to strengthen our ties of collaboration and increase our visibility. Therefore, do not hesitate to contact us so that we can jointly analyze any new idea that allows us to move in both directions.

President: Manuel Sánchez Pérez. University of Almeria - Spain. msanchez@ual.es

Vicepresident: Julio Cerviño Fernández. University Carlos III - Spain. jcervino@emp.uc3m.es

Secretary: Carmen Rodríguez Santos. University of Leon - Spain. carmen.santos@unileon.es

If you are an ACEDE member and have joined this division, you can consult related information about publications, teaching, and research here

If you are an ACEDE member and you wish to become a member of this division (you can become a member of up to 3 divisions by paying the ACEDE general fee), please contact the division Secretary to request your incorporation. 

If you are not a member of ACEDE, you can become a member here